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In today’s episode, we dive into the Open Network for Digital Commerce (ONDC). ONDC is a non-profit initiative by the Government of India to decentralize digital commerce. It isn’t the next Flipkart, but instead, it’s the network and protocol layer necessary to unbundle a company like Flipkart. ONDC is built on the back of UPI (Unified Payments Interface) and has the potential to further transform how Indians transact. If you thought you were late to the party with understanding UPI, here’s your chance to get ahead on the “next big thing”! To help us with this exploration, I’m joined by Shireesh Joshi. Shireesh is the Chief Business Officer at ONDC. Together, we explore how ONDC is a protocol, not a platform, what it aims to accomplish, and what the e-commerce landscape will look like in a world of ONDC.
Additional Resources
To participate in the ONDC network, email team@ondc.org
Nandan Nilekani on ONDC from Startup India Innovation Week - Link
The protocol powering ONDC and other such decentralized networks - Beckn Protocol
Long form article about protocols vs platforms (albeit in a different context) - Link
E3 | Open Network for Digital Commerce (ONDC)